“I grew up in Charleston. I have had a deep love of flowers ever since I was a little girl. I was THAT little girl. Picking flowers from the neighbor’s yard and putting them everywhere — in old perfume bottles, soda bottles and just about anything that would hold water. Yet before any formal instruction or work-related experience, I was very particular about each and every one of my ‘arrangements’. It’s one of the things that really makes us different from traditional florists. I truly care about providing you beautiful wedding flowers. It’s what we do. I want your bridal bouquet to be gorgeous just as much as you do, if not more.” ~Beth LeonGuerrero, Owner WildFlowers Inc.
A Conversation Between Bride, Caroline and owner of WildFlowers Inc, Beth LeonGuerrero.
Caroline: What sets you apart from other Charleston florists?
Beth: We truly specialize in weddings and special events. Not having a traditional retail storefront allows us to stay focused on our clients. We can immerse ourselves in the newest wedding trends and latest design techniques.
Caroline: How long have you been doing flowers and how did you get into the business?
Beth: I started playing around with floral design when I was a very little girl. I first started working at a flower shop (The Flower Cottage) my senior year of high school. More recently I had worked at a handful of flower shops between North Carolina and Charleston, SC until I started WildFlowers Inc. officially September 1st 2007. We started doing wedding flowers at the request of several brides that wanted to work with me. I have been learning new things and mastering old ever since.
Caroline: What type of Bride would most benefit from your services?
Beth: Brides that want beautiful flowers and can allow for creativity within their vision. Brides that are fun and flexible will get the best work from me. I love bringing their designs to life in cool and creative ways.
Caroline: What type of Bride will not benefit from your services?
Beth: Brides that have a strict paint by number design, rigid vision and are inflexible. If you don’t have a love of flowers and their natural glory, we are probably not a good fit.
Caroline: What other services do you provide?
Beth: We offer a range of other décor services such as specialty fabric projects and hanging lanterns and other lighting. It seems that our inventory of décor and rental items is growing faster than we (and by we I mean Vince can figure out how to store them.
Caroline: Do you do more than one wedding a day?
Beth: Sometimes. We have an awesome and tight knit crew. We may do more than one wedding based on logistics. It depends on the size of the weddings as well as locations. We have no interest being a huge over-sized florist. I always personally design all the Bridal bouquets and oversee all other design processes. We do book up quickly however and sometimes do have to turn brides away.
Caroline: We love your designs and hear so many great things about you. You must be expensive, are we going to be able to afford your work?
Beth: I have a fair pricing structure and can be particularly generous when given the opportunity to express myself creatively. I am always happy to provide complimentary preliminary pricing. Just email your info to me at Beth@wildflowersinc.com However; if you are just price shopping and looking for the cheapest in town, it’s definitely not us. We are priced competitively for the quality of design and flowers we provide compared to some of the bigger shops.
Caroline: This sounds great. Do you accept credit cards or have a payment plan?
Beth: We do accept credit cards with a small convenience fee. Our payment plan is this: $250 deposit holds the date. (You can sill make necessary changes after that. See a copy of the contract here.) 50% of the balance is due 1 month before the wedding and the remaining balance, plus or minus any changes, will be due 3 days prior to the wedding.
Caroline: How quickly should I expect a response to inquiries?
Beth: It really varies during the year and how many weddings we have during wedding season. Sometimes I can get back to you immediately, sometimes it will take days. I am still the one that you will be corresponding with. I am also the one ordering flowers and supplies for your wedding as well as the head designer for your wedding. I promise that when it is your wedding weekend I will spend it on your flowers, not answering the phone or emails
Caroline: What do I do now?
Beth: Email me, email@example.com, that floral checklist, any pictures you may have, as well as any links to vision boards. Let me know your details in the best way you can describe them. What are the top 3 words you would want used to describe your wedding? Once you’ve gotten your quote and you’d like to move forward, get the contract and $250 deposit to us at your earliest convenience to save your date. It’s pretty easy to get connected.
Caroline: Will I be able to make changes after we sign the contract?
Beth: Absolutely. We don’t expect you know every little thing you want or need right up front. We also know that your numbers may change once you get your RSVP’s in etc. It’s just important to go ahead and send it in before we get booked.
Caroline: Will we have to meet?
Beth: It’s totally up to you. You’re busy and we get that. We can do this via phone and email if that’s most convenient for you.
Caroline: Will I see mock up of my flowers?
Beth: Our quote and contract does not include mock-ups. If you are interested in viewing any of your florals ahead of time we will need to make arrangements to do so. Brides can receive a complimentary portrait bouquet for being a facbook fan. It might not be as fabulous as your day of bouquet, but they are always a beautiful addition to your session.
Caroline: What’s the one thing you can tell me about wedding flowers that maybe know one else has?
Beth: There is a middle ground. You are bombarded with “platinum” images from weddings with extraordinary budgets. On the flip side of that there’s a plethora of sites devoted to telling you in order to save money you need to do everything yourself. Worse yet, that you have to have a wedding in a box!!! Take what you want in flowers and decor, the stars and the moon, what’s it going to cost? Then deconstruct what of all that is truly important and impacts your overall vision. I’m all for incorporating some of your DIY projects, just don’t underestimate all the labor that goes into every little detail. You don’t have to do it all yourself. You can have beautifully designed flowers customized to what you want. There is a point between outrageous or nothing at all.
Caroline: But really, how long have you been doing flowers?
Beth: I thought I talked my way out of that one earlier… Officially over 25 years, unofficially my entire life led me down this path.
Any questions not answered here? Email me: Beth@wildflowersinc.com